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The Technology

  • Keeps you dry
  • Pulls liquid away from your body
  • Stops clothes getting damp
  • Completely washable
  • Made for comfort with high quality cotton body.
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The Science

4 Core Technology

Giggle Knickers Ltd® was developed to create a normal looking washable pair of knickers for the thousands of women out there who suffer from little leaks.

  • Made for comfort with high quality cotton
  • Completely washable
  • Keeps you dry
  • Pulls liquid away
  • Holds without pooling
  • Stops clothes getting damp


The Design Process

New panties to solve a worldwide problem one in three women have.
‘change your knickers not your lifestyle’

That’s the ethos behind a life-changing new British product on its way to liberating millions of women who suffer from little leaks.

Giggle Knickers are super-soft, washable, high quality cotton knickers with an absorbent, hi-tech protective panel that gives the security of a pad without the bulk, bulge or bother of disposables.

Designed by award-winning online fashion retailer and design director, Judith Balcazar, Giggle Knickers are the result of a personal quest to find a stylish, comfortable and environmentally-friendly solution to accidental leaks.

As the condition, which has a host of triggers including cystitis, childbirth and hysterectomy, affects a massive 1 in 3 women Judith assumed finding wearable, washable knickers at a reasonable price would be a given. Instead she discovered a glaring gap in the market.

So, unsurprisingly for the design director of a company hailed by the Daily Telegraph as “the thinking women’s label,” Judith decided to make them herself.

Enlisting the support of best friend Anne Davidson, the dynamic duo summoned vast reserves of determination, ingenuity and great good humour on their creative journey to the holy grail of gussets. It led them, to everywhere from the motor industry to the technology of micro fibres. “Although the fabrics were high tech, in the beginning the testing was ‘kitchen sink’,” laughs Judith, remembering the counters and shelves of her kitchen festooned with over 80 fabric combinations.

Judith and Anne’s perseverance and passion for their project paid off and the result is Giggle Knickers 4 layer core which wicks away leaks and protects clothing. Fully machine washable, the knickers are set to do their bit for the environment too – as an alternative to disposable pads, currently piling into landfill sites at a rate approaching a million tonnes a year. It’s a win win result for women and the environment.

The Giggle Knickers brief is produced in sizes to fit all body shapes from UK 4 to 24, at a price of £18.99. The high waist brief is available in sizes 4 to 24 and is £22.99.

There are also a growing number of women who use our knickers during their periods and whilst we haven’t tested for that, they say Giggle Knickers work brilliantly and cut down the need for disposable sanitary products.

Judith Balcazar

Co-Founder & Creator

Anne Davidson

Co-Founder & Creator

Company partners Anne and Judith met over 20 years ago, both having led different lives; Anne as a teacher and working mother of five and Judith having launched London based fashion company Wall Luxury Essentials Limited. (A well know women’s fashion catalogue that won the 2013, 2014 and 2016 ECMOD award for best Luxury catalogue and was mentioned in the House of Lords as one of Britain’s ethical brands.)

With their children having flown the nest and a lifetime of experience behind them, the pair chose to embark on a journey to solve a problem that affects millions of women around the world. Giggle Knickers Ltd was developed to create a discreet, eco-friendly and feminine looking pair of washable knickers. The knickers are designed to provide an alternative to disposable pads, this reduces the amount of sanitary waste and its related waste disposal problem and de-stigmatises the ‘giggle’ problem that affects over 3 million women in the UK alone. For more information about the Giggle Knickers design click below:

Judith Balcazar

Anne Davidson

Reducing Landfill & Protecting Our Seas

Designed To Be Eco-Friendly

In the UK alone, we produce up to 860,000 tonnes of absorbent hygiene products a year. As a business we take responsibility for our footprint on the planet, that’s why we have created a truly eco-friendly choice for our customers.

We are also really proud of the fact that all our packaging can be recycled and to be working with simplelifeco and noissue who make mailing bags from cornstarch. Please recycle our packaging.

Our Planet

A Human Problem

According to Future Market insights the amount of hygiene waste is going to rise globally 6-7% per year. In Western countries with an ageing population this figure is likely to be much higher.

As many as 1 in 3 adults and more than 80% of them women, have bladder control issues, the Urology Care Foundation says.

Research by Always Discreet reveals that more than 3.5 million women in Britain have the condition that can range from mild bladder sensitivity to full blown incontinence.

National Geographic recently reported there is 5.25 trillion pieces of trash in the oceans and counting, without something being done growth of this kind would only compound an ever expanding problem.

Disposable products are typically made with a combination of plastics, cotton, synthetic fibres and wood pulp. These materials are then bleached with chlorine dioxide, creating polluting, harmful and bio-accumulative byproducts like dioxin, which not only end up in the environment, but also remain in our bodies for decades. Add other synthetic chemicals and artificial fragrances to the mix, and you’ve got a recipe for side effects like allergic reactions, hormone disruption, reproductive and gynaecological disorders like endometriosis.

Small Company, BIG ideas

Our Ethical Promise

Giggle Knickers provides a simple solution to the problems of waste disposal, whilst at the same time reducing the stigma surrounding light incontinence problems.

Giggle Knickers is an everyday pair of knickers that is undetectable in an underwear drawer from any other pair of knickers. Because they are made out of responsibly sourced material and are machine washable, we have neatly cut out the current waste problem within our own industries.

Not satisfied with just being eco-freindly; Giggle Knickers does not want any of our production to be made at the expense of others.

Giggle Knickers ©

Code Of Conduct

Our Code of Conduct sets out the core principles that our suppliers must follow to ensure that our products are manufactured in safe working conditions and that the people that make them are treated fairly and paid a fair wage, wherever they are based in the world.

Our factory is audited by Qualspec for social compliance. We regularly check our suppliers by requesting information from certified audit companies as well as using internal resource. We recognise that we have a responsibility to act ethically wherever we source in the world.

  • Employment is freely chosen
  • Child labour shall not be used
  • No discrimination is practiced
  • Freedom of association and the right to collective bargaining are respected
  • Regular Employment is provided
  • Working conditions are safe and hygienic
  • Working hours are not excessive
  • No harsh or inhumane treatment is allowed

Enquiries & Returns

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