The Design Process
New panties to solve a worldwide problem one in three women have. A 21st century solution for 21st century women. No disposable products means no more landfill waste.
‘Don’t let a trickle stop your giggle’
That’s the ethos behind a life-changing new British product on its way to liberating millions of women from sensitive bladder anxiety.
Giggle Knickers are super-soft, washable, high quality cotton knickers with an absorbent, hi-tech protective panel that gives the security of a pad without the bulk, bulge or bother of disposal.
Designed by award-winning online fashion retailer and design director, Judith Balcazar, Giggle Knickers are the result of a personal quest to find a stylish, comfortable and environmentally-friendly solution to the accidental leaks of stress incontinence.
As the condition, which has a host of triggers including cystitis, childbirth and hysterectomy, affects a massive 1 in 3 women Judith assumed finding wearable, washable knickers at a reasonable price would be a given. Instead she discovered a glaring gap in the market.
So, unsurprisingly for the design director of a company hailed by the Daily Telegraph as “the thinking women’s label,” Judith decided to make them herself.
Enlisting the support of best friend Anne Davidson, the dynamic duo summoned vast reserves of determination, ingenuity and great good humour on their creative journey to the holy grail of gussets. It led them, to everywhere from the motor industry to the technology of micro fibres. “Although the fabrics were high tech, in the beginning the testing was ‘kitchen sink’,” laughs Judith, remembering the counters and shelves of her kitchen festooned with over 80 fabric combinations.
Judith and Anne’s perseverance and passion for their project paid off and the result is Giggle Knickers patent pending 4 layer core which wicks away leaks and protects clothing. Fully machine washable, the knickers are set to do their bit for the environment too – as an alternative to disposable pads, currently piling into landfill sites at a rate approaching a million tonnes a year. It’s a win win result for women and the environment.
The Giggle Knickers brief is produced in sizes to fit all body shapes from UK 4 to 18, at a price of £12.99. The high waist brief is available in sizes 20 to 24 and is £14.99. Both flattering designs are available in black with a paler ‘summer daze’ coming in the spring.
There are also a growing number of women who use our knickers during their periods and whilst we haven’t tested for that, they say Giggle Knickers work brilliantly and cut down the need for sanitary towels.